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Doing business in Northern Europe

According to Core group’s analysis of the Norwegian IT-software industry, more than 80% of Norwegian software companies are unable to grow beyond a local niche market. We found that most Norwegian software companies lack a global perspective as well as knowledge and capability to grow internationally. There are a number of key factors management should consider before taking an IT-company abroad. We have had a look at current research and interviewed 25 experienced international managers in order to examine some of those factors, specifically country attractiveness. Our findings are documented in the e-book “Doing business in Northern Europe”. There are significant differences in business environment- and market attractiveness between Northern