According to Core group’s analysis of the Norwegian IT-software industry, more than 80% of Norwegian software companies are unable to grow beyond a local niche market. We found that most Norwegian software companies lack a global perspective as well as knowledge and capability to grow internationally.
There are a number of key factors management should consider before taking an IT-company abroad. We have had a look at current research and interviewed 25 experienced international managers in order to examine some of those factors, specifically country attractiveness.
Our findings are documented in the e-book “Doing business in Northern Europe”.
There are significant differences in business environment- and market attractiveness between Northern European countries. Some of these differences may be surprising, also to experienced international managers. Read more.